Zhu-Song Mei | The Perfect Webinar System

Step 1: Registration component.

• The first step is all about collecting registrations and making people be aware of your webinar.
  • Do this through ads, social media, mailing lists, and other channels.

• Set up a very nice and clear landing to get your message out.
  • Make the contents concise but enticing.

• Types of data you’d want to collect:
  • Name
  • Email

• You could start promoting your webinar around 2-3 weeks.
  • Do not schedule it too far out from your launch date as it may lead to your audience forgetting about it.

• Calendar invites and email reminders are good ways to increase the likelihood of registrants going to the actual webinar.
  • Be careful of sending too much, though. This may annoy some and can make them unsubscribe from your list.

Step 2: Send reminders.

• Once you got people registered for your webinar, the next thing to do is to make sure that they attend it.
• Send a reminder a day before the actual launch and 30 minutes before the start time.

Step 3: Innovate CRM tools.

• Innovating your CRM tools lets you keep your leads on record.
• You may also qualify your leads based on a couple of factors.

Step 4: Host the live webinar.

• Deliver your contents through various tools.
  • Screen-sharing tools.
  • Slides.
  • Videos.
  • Interactive polls.

• Engage with your audience. Be sure to be responsive whenever they have questions.
• Stay until the end so you can give them your offer/call to action.
• Take note of these components to make sure the smooth transition of your webinar:
  • Prepare and do a dry run of the environment.
  • Know where everything is – buttons, cameras, screens, etc.
  • Practice the content you’ll deliver.

Step 5: Do your follow-up.

• Get in touch with the people who registered but did not attend your webinar.
• Evaluate the ones who attended and based on their interactions with your webinar, you may qualify them and even convert some into warm prospects.
• Sending replays to those who missed the live webinar should be done as soon as possible.

System Notes

• Get comfortable presenting.
• While webinars may require a lot of effort to execute, the return is significantly high.