Shaqir Hussyin | The Sales System of an 8 Figure Business

Step 1: Ensure scalability of your products, programs, or services.

• Most businesses are not able to scale because of bottlenecks.
• Map out your model and identify possible bottlenecks.
• Identify which process you should focus on as a business owner, like focusing on selling your product. On the other hand, outsource and scale the other tasks.
• Avoid being a hostage to your business by scaling.
• Come up with a model.
  • Map it from the beginning until the end.
  • Identify potential bottlenecks beforehand.

• What are the challenges you will experience once you see a significant increase in your sales?
  • Can someone else do a task instead of you?
  • What are the templates, tools, and resources that I can provide to the customer to minimize one-on-one interactions with me?

• Identify how you can deliver to your customers.
• Once you’ve cleared out your bottlenecks, reach out to your team and cascade your plan.

Step 2: Have a deep understanding of your target market.

• The more defined your target market is, the more profits you can make.
  • Be specific as long as you can in determining who they are.

• You should craft your webinar content to make the viewers feel like they are the only ones watching it.
  • Tweak the following to reflect the above point accordingly:
    • Landing page
    • Facebook Ad
    • Webinar
    • Email follow-up

• • Make it appear and sound like you’re directly speaking to only one person.

• Apply the “best payday concept”.
  • This is where you identify your best payday during the past years.
    • You’ve got the best client.
    • You’ve got the best experience.
    • You’ve got the best energy.

• • This is to confirm who is the perfect prospect and what are their characteristics.
  • Every time you speak, do it in a way that attracted your perfect prospect.

• Keep refining your magnetic message to attract the right people and repel the wrong ones.
  • Choose headlines that will affect your target audience.
  • It should also be on point to the point that when they come in to attend the webinar, they know beforehand that the message you sent was for them.

• In short, having a deep knowledge of your target audience will help you craft and tailor an offer that will make an incredible impact.

Step 3:  Plan your webinar structure and presentation.

• Allocate the first 10 to 15 minutes of the whole webinar to create authority, trust, personality and credibility for your audience.
  • Create amazing anticipation from your audience and keep them focused on the webinar.

• Showcase what products you’ll be focusing on in your webinar.
  • Prepare different messaging on different stages.
  • For example, you’re going to discuss around three products on your webinar, tailor your messaging based on your target market for each of your products.

• The next minutes should be allocated to refine your first message.
  • Talk about the biggest problem your product, service, or program solves.

• When you want to build a high-converting webinar, figure out and talk about the pains and problems of your clients better than they can.
  • If you do this for the next 30 to 45 minutes, you are sure to get your viewer’s interest and attention.

• Provide enough content, but not too much.
  • The job of the webinar is to connect you to your prospects.
  • The aim is to have those prospects converted into paying clients.
  • Pick around 3 to 5 points to share on the webinar which you can show off your expertise and results.
  • Entice your audience with 1 or 2 small win cases so they can visualize themselves accomplish those same small wins.
    • Share the ones that your audience will be able to relate to.
    • Give hope and inspire them to build instant confidence in themselves.
    • Once they’ve figured out that you’re sharing real-life small wins they can accomplish, they would want to learn more from you.

• • Allocate around 45 to 60 minutes on this part.

• Transition to your offer.
  • Consider this part as the confirmation of your audience’s commitment to your business.

• Move through your close.
  • The duration of this part will depend on your business.
    • Give it around 15 to 20 minutes if it’s a free phone call.
    • If it’s around a thousand on gross sale, you could go around 60 to 90 minutes.

• • It is okay to pay attention to your webinar content but allocate the same amount of attention to making an appealing close.
  • When you start a webinar, go straight for the offer.
    • Shaqir suggests that you craft the end result first and work your way back to the contents, headlines, etc.

• Appeal to DFY, DIY, and DWY when making an offer.
  • There are people who think they can DIY (Do-It-Yourself) or the people who are looking for the cheapest deals, can DWY (Done-With-You), and can DFY (Done-For-You) or the ones who are premium clients.
  • Dedicate an element in your offer for each type of audience to make the most conversion.

• When sharing case studies, do it all the way through with the aim of overcoming your audience’s possible objections and insecurities.

Step 4: Establish an amazing follow-up system.

• 50% to 70% of your webinar returns will come from the follow-up or replay.
• Look for different angles when sending out your replay emails.
  • Find out different case studies, different reasons, different mistakes for your prospects to subscribe to your replay.

• Spend the same level of time and effort on the front end (the webinar itself) and the backend (which is following up).
• If you have an amazing follow-up system, your webinar wouldn’t be saturated, and it will sell.

Step 5: Get your traffic.

• This step is about how getting your webinar shown in front of your target audience.
• Identify where is your traffic through an integrated marketing concept.
  • Who has your traffic already?
  • Who has the best buyers that you could ever have?
  • How do they come into your sales funnel?
  • How do you get more of them?

• Think about how you can provide value to them, so you become a person of authority.
• After applying the integrated marketing concept, pick on one platform:
  • Facebook
  • YouTube
  • Instagram
  • LinkedIn

• Make these questions as your business drivers for scalability:
  • What is my customer lifetime value? How much is a customer worth to you?
  • How much are you willing to spend to acquire those customers?
  • Where are those customers right now?