Nik Thakorlal | The 60-Minute Decision Tree System

Step 1: Identify your lead magnet.

• Prepare a piece of content that has previously earned your business good results.
• It can be any type of content.
  • Audio
  • Video
  • Written contents

• This material will serve as the step’s starting point for optimization.
• Study and go over this lead magnet.
• Pick up the nuggets of information and relevant facts that made this content relevant to your target audience.

Step 2: Extract the nuggets.

• Once you’ve determined the key information that made your lead magnet stand out, create your inventory of interesting facts.
• Enlist and consolidate all the bits of information and facts about the lead magnet in a document.

Step 3: Turn the nuggets into answers.

Step 4: Create the question and fake answers.

• Determine which questions your nuggets answer to.
• When it comes to crafting your questions, you do not have to pay too much attention to the semantics.
  • Don’t be too focused on word counts, etc.
  • It’s okay to wing the questions.
  • Still, make sure to use proper grammar and punctuation.

• Once you’ve crafted your questions, prepare to create fake or wrong answers.
  • This will be a set of three to four answers including the correct one.

Step 5: Create the decision tree.

• This step is about how you will create the sequence flow.
• The flow should reflect how a normal conversation would go.
  • Make sure to make it deeper as it progresses!

• Consider a humanizing experience.
  • One key is to be respectful of how humans communicate.
  • Start out with common pleasantries or basic questions one would ask at a normal start of the conversation.
  • Make sure that it will result in an engaging conversation.

• There is no big and confusing framework to follow — just your good common sense.
• If you’d like to collect data, insert a form at the end of the decision tree.
  • Name
  • Email address
  • Other relevant information