In this lesson, you’ll learn about how to build your case studies and how to use them in your sales process. You’ll learn the simple framework to use to structure your case studies.
Important note: What is discussed in this video speaks specifically to building your own testimonials to market and position yourself as an expert in your chosen niche. This is not to be confused with your test case clients (often referred to as 'Case Study Clients') who will aid in your certification. While a test case client may provide you with a testimonial, testimonials should be collected at all opportunities and with all clients.