Cloris Kylie | The Influencer Marketing System

Step 1: Create a foundation.

• Prepare ahead and put all the things in place before hopping in to relay your message through influencers.
  • This can mean your website, inventory, lead-magnet, onboarding process, etc.
  • Things that you’d like your customers to do after you send them your message (example: purchase your product, talk to you).

• Align these so the sudden increase in demand for your products and services will give your good results.

Step 2: Select the influencers who are perfect for you.

• Identify the influencer you’d like to connect with and will be able to grow your business at the same time.
• Pick the ones who have already connected with your target audience and your industry.
• Select the influencers who have the same values and style as. If you do, this will make it easier when you initially connect with them.
• Cloris suggests that you identify around 20 to 50 influencers to start with.
  • However, be careful when selecting too many influencers.
  • Focus on improving on quality, not on quantity.

• Hire some help to assist you with researching the influencers who are fit to your criteria.
  • Cloris suggests that you outsource this sub-step so you can make the most out of your time.
  • Enter as many influencers on a spreadsheet to make a list.
  • From that list, narrow down the numbers by personally checking the people on the list.

• If you haven’t identified enough influencers (podcast hosts, bloggers, etc.), you may ask directly to your client where they consume their content.
  • What podcasts show do they listen to?
  • Which blogs do they read?

Step 3: Identify your short-term and long-term goals with your selected influencers.

• This will vary depending on what type of media the influencer specializes in.
• For podcasters, your short-term goal is to be featured on their show and your long-term goal is to have a joint venture.
• This will be very beneficial to the influencers if you are clear on what you need from your influencers upon contacting them.

Step 4: Initiate the connection.

• When initiating connections with the influencers you connected, there is nothing better than bringing up the value you will be delivering them.
• Think of ways you can deliver value to your target influencers.
  • It doesn’t have to be big if you are sincere with your goal of delivering value to them.

• Follow Cloris’s list of 15 ideas you can get noticed by influencers.
  • Support their business.
  • Leave a testimonial about one of their products or programs.
  • Know their business and know what they do. From there, you’ll know the best way to connect that will resonate with them.

Step 5: Nurture your connection.

• Continue delivering value to your influencers.
  • Providing the content is of high value.
  • Continue supporting what they do.

• If you do so, you will get your target influencers to notice you much faster.
• This step aims to take you closer to your long-term objective with the influencers.
• As your relationship goes, feel free to modify your long-term objective since every relationship is dynamic.
• You may also discover that some influencers, who got into your list and whom you’ve made initial contact with, aren’t really fit for your business.

Step 6: Keep track of your connections.

• Feel free to use something as simple as a spreadsheet since you’re only dealing with a small group of people.
• Be sure to include the following influencer details in your spreadsheet:
  • Contact information
  • Last date of interaction
  • Field of specialization

• You may also use a CRM (such as Nimble and Pipedrive).
  • This software let you store your connections.
  • You can enter the influencer contact details and other vital information on their profiles (Nimble pulls in your contact’s social information into one record!).
  • They also let you store how each of your engagements with your connections went out.

• Update it from time to time. Send email reminders to yourself so you won’t miss updating the details.
• Following up is a vital part of this process so you shouldn’t miss out on following up with your connections.
• You can follow up in various ways.
  • Email
  • LinkedIn messaging
  • Facebook messaging
  • Written letter
  • Phone call

• Don’t assume that it’s over if they haven’t gotten back to you.

Step 7: Identify your closest connections.

• Out of all the influencers you’ve connected with, pick the ones with whom you have the closest connections and include them in your top circle.
  • The people in your top circle are the ones who are always ready to give a hand when you need one.
  • Those people are the ones you need to keep in touch with more often.

• Next up, identify the influencers who belong in your outer circle.
  • These are the ones whom you keep in touch with two or three times a year.
  • You still support them but without the connection the same as the one in your top circle.

Step 8: Find ways to collaborate with your connections at a higher level.

• After building a solid network of connections, some of your connections might be ripe to create a business collaboration.
• Become business partners.
  • Leverage each other’s products.
  • Promote each other’s business.

• You may agree with a commission-based partnership but most influencers will do leveraging and promotion because they sincerely want to help your business.
• However, you must be sure that your relationship with the influencer is solid enough before proposing a partnership with them.

System Notes

• Cycle through the steps and continue growing and nurturing your connections.
• Become an influencer yourself.
  • Pick a platform and create your own content.
  • Since you already have a close circle of influencers, they might even direct people over to your platform.
  • By leveraging this, you become an influencer that gives additional value to your influencers.
  • This also lets you push yourself one step closer to be the person of authority in your field.

• There are various types of influencers and these people aren’t just celebrities. They can also be podcasters, local businesses, association and group leaders, coaches, bloggers, trainers and you just have to open your eyes to see and connect with them.