Henry Reith | How to Syndicate Mass Content Around the Web Overall Process

Step 1: Review the written article.

• Suggestion! Use Microsoft Word files to easily upload your content to WordPress.
• Check the article is formatted correctly using this quick checklist:
  • Title
  • Headings
  • Bold, Italic, Underlining Text
  • Text Colour
  • Quote Formatting
  • Links
  • Number or Bullet Point Lists
  • Image links
  • Content and structure must be easy to read.

Step 2: Upload the written article to WordPress.

• Use a project management tool such as Asana (alternatives are Teamwork, Trello, Basecamp) to create a master template with the steps for marketing your content. Duplicate that master template for every new article you want to market.
• Update the task template for the article with all the below information:
  • Link to the word document
  • Links to thumbnails and featured images
  • Titles to use (article, featured image, etc.)
  • Article category and tags
  • Slug (URL)
  • Focus keyword
  • Author
  • Publish date
    • Suggestion! Use Dropbox or Google Drive to store the documents and just share the link to the corresponding folder in the task.
• Assign the task to your Virtual Assistant to upload the article to WordPress and schedule a due date.
  • Use the following process to add content to WordPress – click here.
  • Use the following process to optimise and upload featured images and in-content images WordPress – click here.
  • Save the article in WordPress as a draft once it’s been uploaded.

Step 3: Schedule Social Media sharing.

• Use a spreadsheet to create a schedule for Social Media sharing of the article.
  • Suggestion! Use a system like Hootsuite or a plugin like NextScripts to automate the sharing process.
  • Use the following process to schedule Social Media sharing using NextScripts – click here.

Step 4: Publish the article in WordPress.

• Conduct a final quality check of the article before publishing.
• Use the following process to schedule and publish the article in WordPress – click here.

Step 5: Schedule SEO check-up dates.

• Schedule dates to check your articles SEO ranking and make changes and adjustments if needed to improve SEO.