Fernando Angulo | The 7 Step Process to Improve Your SEO and Conversion

Step 1: Conduct excellent keyword research.

• Start your initial brainstorming by answering the following questions:
  • What do people write in the search engine to find you and/or your competition?
  • What are the most frequently used keywords?
  • What other keywords would you like your clients to find you?
• Use a variety of keyword tools to get real-world data on what your target audience is searching for:
  • Use Google Keyword Planner.
  • Use Google Trends to see the activity of a keyword.
  • Use SEMrush to understand the volume and the number of keywords in your industry.

Step 2: Improve your website loading speed.

• The faster your website loads, the better for ranking. The site needs to load between 0.5 – 2 seconds to be considered fast.
• Chat with your web developer and ask for suggestions. Often optimising your images for the web is a great place to start. Suggestion! Use tinypng.com.

Step 3: Always use unique content and remove duplicate content.

• Never copy or duplicate content on your website – this can harm your rankings.
• Each page must have at least 70% original content. That is content that does not appear anywhere else on the web.
  • Suggestion! Use smallseotools.com/plagiarism-checker/ to check and control your content, especially if you have guest bloggers.

Step 4: Use a more friendly URL.

• URL’s should be clean and friendly for users and search engines, containing the main keywords. Some suggestions include:
  • Keep URLs shorter than 115 characters.
  • Avoid using underscores, as they can be misinterpreted by some bots.
  • Avoid using numeric URLs to lose SEO value.

Step 5: Improve CTR (click through rate) by optimizing your snippets.

• Snippets are text blocks that are shown after a search query. These should be optimised for the user and contain relevant keywords.
  • ​​The page title should be no more than 58 characters
  • Friendly, descriptive URL containing keywords
  • Keep meta description up to 140 characters.

Step 6: Improve and customize your UX (user experience).

• Your main objective should be to keep your customers coming back – keep it interesting and add value for your visitors.
• Where possible, personalise the experience based on what you know about your users.
• Use a heatmap tool like Crazy Egg to find what your users most see.
• Ask your clients what is the most interesting part of your website.
  • Use tools like UserTesting.com and Google Analytics.
• Increase your conversions by using CTA (calls to action).
  • Give your potential customers easy instructions on how to take action (CTA).

Step 7: Test every strategy! Make changes and measure the results.

• Conduct a test and draw conclusions before making a new one.
  • Use tools like Google Content Experiments and Visual Website Optimizer.